Experience design can mean so many things. What I've included below is in the realm of brand experience design, but in my eyes all design projects are experience design projects at their core. I design for people to experience messages, stories, environments, and products so the core underpinnings of experience design threads all my work. In brand experience design, physical environments are built to engulf audiences in the presence of a brand. In large portions of my career this entailed a combination of presentation design (what's the message they'll receive) and scenic design (what will the environment be that amplifies the message).