These shoots were done in two ways, either in separate shoots months apart when mothers were pregnant and then again once their newborns were ready to make their debut, or done after mothers had their newborns with them using faux baby bumps under maternity garments to recreate a mother’s pregnancy.

 

Images shared here demonstrate both varieties of shoots. The mother who is pregnant in the purple and blue was shot months apart spanning her little one’s arrival, and the mother in the grey overgarment was shot with a faux baby bump.

 

Both photoshoots were parts of larger narrative stories where the mom’s were shopping in-store and taking advantage of different offered services, then were at home with their toddler or newborn taking advantage of ship-to-home fulfillment or shopping with online services.