Using our iPhones while shopping in-store is common place today, but a decade back everyone needed a little encouragement to understand the possibilities. Target, awarded Mobile Retailer of the Year many times now, has been a leader in the space since the early ‘omni’ days. 

 

Photography demonstrating mobile checkout by scanning an app and assisted sales with a phone or iPad helped get both team members and guests (Target’s customers) reaching for their device to make in-store shopping just a little easier.

 

And for a little nostalgia, some photography from pre-mobile days when wedding and college registries were just as important, but a little trickier to assemble than today.