Customer journeys are rarely linear when it comes to shopping. From researching at home, to checking availability or ordering on-the-go, and making stops in store. This series of photo shoots captured a young family across environments engaging digitally and in-store to complete one of their family trips to their Target store.

 

Special attention was given to casting models who could portray the modern family with comfort and ease. No relation here among any of the models cast — dog included — but the feeling of a family still came through glowingly.

 

Working with kids and pets is often a mix of challenge and reward, but can make any shooting day full of energy and excitement.