Millennial Omnichannel Photoshoots
Millennial and Gen Z shoppers nearly always shop across channels and in a mix of locations. These photoshoots depict that energy and spirit by showing these shoppers at home, on-the-go, and in-store.
Working with the same talent across multiple shoot days and multiple locations allows for more robust storytelling where mix-and-match shopping scenarios can later be assembled to tell many stories of how Target’s guests interact and shop with the brand.
Working with models in these types of shoots requires a blend of acting and posing to capture both natural interactions with their environment and devices while still demonstrating particular fixtures, garments, or necessary screens. The right casting and directing are important to get the desired selects.