Andrew Murphy | Design, Strategy, & Creative Direction

Innovation
Design

Guiding a design process to uncover and explore a core problem, mine for insights,
and uncover potential solutions

Design

Strategy

Bringing a design perspective to business through principles, archetypes, mapping, and prototyping

Creative

Direction

Unlocking visual storytelling and bringing clarity and confidence to work through simplicity, consistency, and polish

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andrew murphy // bringing a design perspective to business

“I think Bigfoot is blurry, and
that’s extra scary to me.”

— Mitch Hedburg

I’m a fan of Mitch, and of this idea.
It’s also an idea I often feel like I inhabit — I am blurry. I occupy the blurred space between disciples, and it can be a challenge for people to describe me. But this blurred space, between disciplines, is where innovation gets very interesting.

Create a safe place to do dangerous things

This phrase, originally from a former creative director of mine, has become a consistent mantra for how I lead and develop my teams.

Culture is paramount for creative and innovation teams. The trust and vulnerability required to do one’s best work demands a unique culture where risk taking is championed and protected, allowing what works to serve the organization, and what fails to make the next project stronger.

I’ve been lucky enough to innovate
and design inside some big brands

My work

Much of my work can’t be shared publicly, but a small selection can be explored below. Let's connect to talk through my more recent portfolio of work.

Innovation &
design process

My process incorporates a blend of techniques I’ve found fruitful working with a variety of teams. Reflecting components from design thinking and sprint methodologies combined with provocations that inspire alternative thinking around problems, perceptions, and potential solutions.

Special attention is paid to the development of concrete ideas for impactful critique and change management techniques to increase adoption.