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👈Take me back!

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Illustration of spectacles with floating sphere, cone, and cube in front of them.

Vision & Innovation

I build off my years of experience developing design principles, defining strategies, and leading co-creation projects to guide teams in defining direction and iterating solutions.

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Example of three different experience principle sets.

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Principles

Through vigorous discussion and debate focused on the essence of an experience,  simplified principles can be distilled to guide future development while keeping the heart of a concept in tact. These principles act as a belief system grounding the project as it wrestles and evolves with the reality of execution.

Constructs

By building multiple interlinking concepts, theoretical engines can be built that provide the underlying driving force for brands, strategies, and systems. These provide a set of concepts that support one another over the long term. 

A brand construct, showing the multiple pieces of a brand that need to work in harmony to articulate a vision in the world.

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Example elements for ideation and brainstorming sessions.

Ideation and prototypes

Using intentional mental frames, specific exercises, and synthesized research, ideation sessions can create outcomes where 1+1=3. Prototypes actualize concepts, bringing thoughts into reality and providing concrete artifacts to critique and iterate.

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