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Principles
Through vigorous discussion and debate focused on the essence of an experience, simplified principles can be distilled to guide future development while keeping the heart of a concept in tact. These principles act as a belief system grounding the project as it wrestles and evolves with the reality of execution.
The last decade of my career has been within in a highly secretive environment. I am not able to share much of my work from this time, but have applied these skills to develop vision and strategy projects that refine customer and employee experiences.
Constructs
By building multiple interlinking concepts, theoretical engines can be built that provide the underlying driving force for brands, strategies, and systems. These provide a set of concepts that support one another over the long term.
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Ideation and prototypes
Using intentional mental frames, specific exercises, and synthesized research, ideation sessions can create outcomes where 1+1=3. Prototypes actualize concepts, bringing thoughts into reality and providing concrete artifacts to critique and iterate.