Trends & Research

Trends & Research

Turning inquiry into useful questions.

I connect signals, perspectives, and evidence to frame choices people can work through.

Stories behind the work

Trend identification

Design sprints and provocations help uncover underlying signals. Real-world examples and directional statistics give those emerging trends context.

Retail trends 2020: a snapshot of the trend landscape at that time.

Journey mapping

A step-by-step examination of customer experience, paired with empathy and relevant data, reveals friction and delight—and where to focus future work.

Example from the original portfolio’s journey-mapping work.